1. What is Search Engine Optimization?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
2. Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
3. What is the difference between digital marketing and digital advertising?
Digital Marketing, allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.
4. How does a website increase sales?
The primary way a Website Increases Sales, is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
1. What is digital marketing?
Digital Marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
2. Would my company benefit from digital marketing?
YES YES YES. You don’t have to replace your traditional marketing efforts with Digital ones, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
3. How often should I update my website?
A Website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website, check out our blog on, ‘Website Trends that will Dominate in 2020’.
Account Manager: as a client you may be assigned an account manager who will touch base with you on your projects and keep you updated.
UI Designer: This is someone who specialises in user friendly website design.
Copywriter: A copywriter is someone who writes blogs, articles, website content and basically any other words used in marketing.
Social Media Marketer
4. Which social media channels should my business be using?
Firstly, you should be focusing on the Social Media Platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Still stuck ask directly.